About CBRE Immo Pro
Led by Sébastien Guerin and Romain Gargouil, CBRE Immo Pro is a commercial real estate agency. Their team of experts operates in a highly competitive market where digital visibility and the ability to handle complex legal cases are critical success factors.
Opportunity
The agency faced a dual strategic challenge: on one hand, heavy reliance on expensive real estate listing platforms was limiting control over customer acquisition; on the other, significant administrative and legal overhead was consuming valuable time on low-value tasks. The goal was to regain control of lead generation while accelerating the processing of complex cases.
Solution
CBRE Immo Pro deployed a two-pronged offensive strategy leveraging two complementary Algos solutions. Otogo Web was tasked with dominating the digital market through massive, targeted SEO efforts. In parallel, the Omnisian platform was integrated as the go-to tool for all expert tasks, from legal drafting to negotiation preparation.
Key Use Cases
- Targeted SEO Content Generation: Otogo Web continuously analyzes the market to identify the most relevant commercial real estate keywords (e.g., “office space for lease San Francisco”, “warehouse for sale Silicon Valley”). It then generates optimized articles and landing pages that rank the agency’s website at the top of search results.
- Commercial Lease Drafting and Compliance: Omnisian assists agents in drafting complex commercial leases. The tool incorporates the latest regulatory updates and suggests tailored clauses, reducing legal risk and drafting time.
- Negotiation Strategy Development: When handling a sale or lease case, team members use Omnisian to analyze strengths and weaknesses, anticipate objections, and build a solid, personalized negotiation playbook.
Romain Gargouil
General Manager, CBRE Immo Pro
Impact
Adopting this dual solution delivered outstanding results, transforming both the agency’s competitive position and internal efficiency. Website traffic increased 8x, positioning CBRE Immo Pro as the undisputed leader in online visibility within its geographic market and enabling full control over its acquisition channel. Meanwhile, streamlined complex processes freed up valuable time for agents, allowing them to focus entirely on client relationships and closing deals.
